We established the Saudi Basketball League (SBL) to evolve national perceptions of the sport and put it on an equal footing with football in terms of popularity in the region.
To raise the profile of basketball and to generate maximum value for advertisers, we have delivered radical improvements to the quality of the sport on-court as well as the marketing of the product off-court to create a commercially viable entity.
There has already been a significant increase in match attendance and television ratings with an improved broadcast quality. We are also reaching consumers beyond the court through highly effective web and social media strategies.
“Some people want it to happen, some wish it would happen, others make it happen.”
Michael Jordan
The SBL is already a slam dunk with audiences throughout the Kingdom. Be sure to make it happen with your brand as part of the all star lineup.
