The MasterChef brand is a global broadcasting phenomenon, attracting over 300 million viewers around the world,
every year.
Creative Edge produced MasterChef for its debut in Saudi Arabia in 2014. It was one of the biggest television productions to be seen in the Middle East and even included a custom-made studio containing the largest MasterChef kitchen
in the world.
During MasterChef Arabia’s 12-week run it was a ratings winner – peaking at 10 million viewers on the night of the
Grand Final.
MasterChef Arabia was also a bona fide success online – with 30k+ Facebook fans, 38k+ Twitter followers, 5.5k Instagram followers, and over 600k YouTube video views on YouTube – as well as winning at the MENA Digital Awards for Best Use of Social Media.
30k+ Facebook fans
5.5k Instagram followers
38k+ Twitter followers
600k Youtube video views
MasterChef Arabia offers the perfect recipe for brand exposure, make sure your brand is part of the menu:
