We are celebrating an award-winning night at the prestigious Transform Awards MENA for our work in creating the new Saudi Basketball League (SBL) brand, winning:

Gold – Best visual identity from the travel & leisure sector
Silver – Best brand development project to reflect changed mission/values/positioning
Silver – Best use of a visual property
• Highly Commended – Best strategic/creative development of a new brand

“We have all put a great deal of time, thought and energy into raising the standard for basketball in the KSA,” said Assad Abualjadail, CEO of Creative Edge. “We have enjoyed a long-standing collaborative relationship with Turquoise Branding that continues to deliver great results, as it has here tonight.”

Both Mohammed Abdulshkoor Islam, the President of Saudi Arabia Basketball Federation, and Mr Ismail Al Gergawi, the president of the United Arab Emirates Basketball Association, were in attendance at the event to lend their support and were thrilled with the win.

The Transform Awards programme is held annually in Europe, the Asia-Pacific and MENA regions. It is a global celebration of brand development, reputation management and rebranding.

The Saudi Basketball League has been created to engage and inspire the next generation of Saudi sporting heroes by giving them a world-class basketball league. Turquoise Branding brought the SBL to life with an eye-catching and contemporary brand identity that crackles with the same energy that the players produce on the court.

You can see the SBL brand in action at: www.sbl.sa

For more information about advertising and sponsorship opportunities with the SBL contact [email protected]

Information about the Transform Awards MENA is available here.

The Saudi Arabian Basketball Company (SABC), part of Create Edge Holding, manage all operational, marketing and commercial elements of basketball in Saudi Arabia – including: broadcast rights, sponsorship rights and championship structure. To learn more about the Saudi Arabian basketball company, visit http://sabc.sa/

Turquoise Branding work with brands across multiple industries to create agile and effective brand solutions, inside and out. To learn more about what they do and can do for you, visit www.turquoisebranding.com