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Saudi Arabian Basketball Company

The Saudi Basketball Company  manage all operational, marketing and commercial elements of basketball in Saudi Arabia – including: broadcast rights, sponsorship rights and championship structure.

Saudi Arabia has been a member of FIBA, the International Basketball Federation, since 1964 and in 2015, basketball in Saudi Arabia will start to see the results of significant new investment.

Private investment and government funding are taking Saudi basketball to a whole new level by:


Match coverage has been completely revamped – all basketball games are now filmed in HD and feature enhanced in-programme graphics in addition to the expert pre and post game analysis. There is also an array of arena entertainment around the game itself.

SABC will establish the engagement and participation to ensure the long-term significance of basketball as the Kingdom’s new second sport. We manage the exclusive rights to all advertising sponsorship rights associated with the SBL and SBF.

“I play to win”

Michael Jordan

The SABC has ambitious plans for basketball in the Middle East, make sure your brand is part of the winning team:

Contact us now